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Most people think food delivery is a solved market. Uber Eats, DoorDash, Grubhub, SkipTheDishes, and a few regional giants own it, and everyone else just lists on their apps. We see it differently. After working with more than 1,400 businesses across 20+ countries, we keep seeing the same pattern. The

A customer opens a food ordering app, ready for dinner. One dish looks too expensive. Another has unclear ingredients. A third has a long delivery wait. Several minutes later, they are still scrolling. What is making a simple meal so difficult to choose? Each restaurant, dish, and customization adds another