Welcome to the user manual on creating a BOGO (buy one get one) offer for your restaurant using Eatance Restaurant Builder. A BOGO offer is an enticing promotion where customers receive a free or discounted item when they purchase another item of equal or higher value.
This manual will guide you through the simple process of setting up and managing a BOGO offer, enabling you to attract more customers, increase revenue, and enhance customer loyalty.
Step 1: Accessing the Coupon Section
- Log in to your Eatance admin panel.
- Navigate to the "Orders" menu and select the "Coupon" section.
- Click "Add coupon" to begin creating your BOGO offer.
Step 2: Setting Up the BOGO Offer
- Enter the name of your coupon, e.g., BOGO, and clearly describe the offer, such as "buy one and get one free."
- Select the discount type as "BOGO deal" to enable the buy one get one option for your coupon.
- Set the expiry date for the offer or leave it blank for an indefinite promotion.
- Choose the days of the week when the offer will be available, targeting specific sales days, if desired.
Step 3: Selecting Products for the Offer
- Choose one or more products from your menu to apply the BOGO offer.
- For example, if offering a one-on-one free pizza deal, select the lesser-priced pizza to be free.
Step 4: Managing Coupon Usage
- Decide how often a customer can use the coupon per order, once or unlimited.
- For instance, if you want to limit the offer to one free item per order, set it to once.
Step 5: Publishing the Offer
- Save your coupon and publish it on your website.
- Customers can now see and use the coupon while ordering online, receiving a free item with each eligible purchase.
Tips for a Successful BOGO Offer
- Choose products that complement each other and align with customer preferences.
- E.g., pairing noodles with spring rolls or rice with curry for a Chinese food restaurant.
- Promote the BOGO offer on social media, newsletters, website banners, flyers, and other marketing materials.
- Highlight the benefits and value of the offer, creating a sense of urgency and scarcity.
Tracking and Analytics
- Use analytics tools like Google Analytics or Eatance Analytics to measure the offer's performance.
- Analyze customer usage, revenue generated, inventory impact, and customer satisfaction rates.
- Experiment with different variations of the BOGO offer to find the most effective approach.
- Test separate products, discounts, durations, days, and frequencies for optimization.
Congratulations! You've learned how to create a powerful BOGO offer for your restaurant using Eatance Restaurant Builder.
For any questions or feedback about creating a BOGO offer with Eatance Restaurant Builder, please comment below or contact us through our website.