Welcome to the user manual on creating a BOGO (buy one get one) offer for your restaurant using Eatance Restaurant Builder. A BOGO offer is an enticing promotion where customers receive a free or discounted item when they purchase another item of equal or higher value. 

This manual will guide you through the simple process of setting up and managing a BOGO offer, enabling you to attract more customers, increase revenue, and enhance customer loyalty.

Step 1: Accessing the Coupon Section

  • Log in to your Eatance admin panel.Log In to Eatance Restaurant builder Admin Account
  • Navigate to the "Orders" menu and select the "Coupon" section.
  • Click "Add coupon" to begin creating your BOGO offer.Accessing the Coupon Section

Step 2: Setting Up the BOGO Offer

  • Enter the name of your coupon, e.g., BOGO, and clearly describe the offer, such as "buy one and get one free."Setting Up BOGO Offer
  • Select the discount type as "BOGO deal" to enable the buy one get one option for your coupon.BOGO Deal Offer Set Up
  • Set the expiry date for the offer or leave it blank for an indefinite promotion.Setting Up BOGO Offer Expiry Date
  • Choose the days of the week when the offer will be available, targeting specific sales days, if desired.Selecting Offer Days

Step 3: Selecting Products for the Offer

  • Choose one or more products from your menu to apply the BOGO offer.
  • For example, if offering a one-on-one free pizza deal, select the lesser-priced pizza to be free.Selecting Products for the Offer

Step 4: Managing Coupon Usage

  • Decide how often a customer can use the coupon per order, once or unlimited.
  • For instance, if you want to limit the offer to one free item per order, set it to once.Manage Coupon Usage

Step 5: Publishing the Offer

  • Save your coupon and publish it on your website.
  • Customers can now see and use the coupon while ordering online, receiving a free item with each eligible purchase.Publishing the Offer

Tips for a Successful BOGO Offer 

Product Pairing

  • Choose products that complement each other and align with customer preferences.
  • E.g., pairing noodles with spring rolls or rice with curry for a Chinese food restaurant.

Effective Promotion

  • Promote the BOGO offer on social media, newsletters, website banners, flyers, and other marketing materials.
  • Highlight the benefits and value of the offer, creating a sense of urgency and scarcity.

Tracking and Analytics

  • Use analytics tools like Google Analytics or Eatance Analytics to measure the offer's performance.
  • Analyze customer usage, revenue generated, inventory impact, and customer satisfaction rates.

A/B Testing

  • Experiment with different variations of the BOGO offer to find the most effective approach.
  • Test separate products, discounts, durations, days, and frequencies for optimization.

Congratulations! You've learned how to create a powerful BOGO offer for your restaurant using Eatance Restaurant Builder. 

For any questions or feedback about creating a BOGO offer with Eatance Restaurant Builder, please comment below or contact us through our website.