How to Start a Food Truck Business

Food trucks have always been a place to relish street food and try local cuisines by customers who are experimental with their taste buds and prefer affordable meals than restaurants.

Mobile kitchens have allowed the restaurants and chefs to discover the new horizons of their business and serve their myriad creations at events, festivals, anywhere they want to.

The food truck business is a hit in America because of its unconventional dining style, affordable menu compared to a restaurant, unique food concept, and easy accessibility. They are kitchen on wheels, so you can find them standing in downtown areas, festivals, and parades, where there is a crowd. Food trucks are also seen standing in the weddings, parties, and reunions, catering yummy meals.

food truck customer

Food trucks list unique offerings in their menu like a fusion dish of traditional & modern dishes, street-style burgers, pizza, waffles, pancakes, etc.

Food Truck Business in New York

Food trucks have been a popular part of American food culture, especially in metropolitan cities like New York. They are very popular because people like affordable & fresh meals, unique dining styles. This makes the market appetizing for entrepreneurs to invest.

According to a Food Truck Empire survey on truck owners in New York, California, Texas, Florida, and Oregon– a full-fledged food truck earned up to $100,000 as annual gross revenue.

food truck diners


The Food truck business in New York is very lucrative. An average food truck business has a profit margin of around 6 to 9%. However, it depends mainly on labour costs, food waste, the weather, commission, and parking fees at particular events.

A typical food truck, including fast food trucks in New York, offers sandwiches, hamburgers, hot dogs, French fries, onion rings, fried chicken, tacos, and pizza. One rule of thumb rule any food truck owner is not to offer too much or too little. A basic mobile eatery must have no fewer than six items and not more than twelve items on the menu. The fewer items help in specializing and allow maintaining high standard quality. After all, good quality food is what makes a customer loyal.

Food Truck Set-up Cost in New York

Since food trucks are micro-restaurants on wheels, one might think, the opening would cost a fraction of that of a traditional brick and mortar restaurant. The notion is correct, but it is not inexpensive, especially in New York City.

The initial cost of starting a food truck in the U.S. would cost between $28,000 to $114,000 to get business off the ground. It includes the truck or cart’s cost, inventory products, licenses, permits, registration, and miscellaneous expenses. The investment budget may vary depending on the city, local regulations, type of truck you buy, whether brand new or second hand and restrictions.

List of the additional cost you might encounter at the time of food truck launch (vary with location):

  • Insurance – $2,000 to $4000 per year
  • Initial Product Inventory – $1,000 to $2,000
  • Payment Processing – $200- $1,000
  • Commissary Fees – $400 to $1,200
  • Permits and Licenses- $100- $500

If you already own a food truck and want to expand your business, you need to indulge in planning and paperwork again. Additionally, many factors would need to be kept in mind while growing -from marketing to menu choices and permit requirements. A bigger obstacle in the expansion is the permit for another truck, and the time it takes for approval. Furthermore, an additional $70,000 to $100,000 would be needed to buy the truck with kitchen equipment.

Would it be a smart idea to expand your food truck business by buying another truck? We would say NO as it would not help in fulfilling the growing demand for your food. The audience would still be limited, and location would still be a barrier.

Instead of buying another truck, it is wise to invest in attaining the digital identity of your business.

food ordering app

We can help you in expanding your digital footprints withEatance Restaurant & Food Delivery App.

How can you Scale-up your Food Truck Business using Mobile App?

A food truck app will solve several challenges and enhance customer convenience, ultimately accelerating your business.

Challenges of operating Food Truck without App:

1. Location

The mobility feature of food trucks comes with its own set of challenges. A single food truck cannot be present everywhere. Henceforth, the number of customers would always be limited. But with the food truck app, the location wouldn’t be the barrier as customers will be able to order their favorite meal at any time of the day, and the order will be delivered at their doorsteps.

2. Limited Customers

Food Truck, without an online presence, will have a limited reach to the audience. But apps for food truck owners will help them enter the untapped market. It allows the business to be discovered by customers irrespective of where customers live or places they visit.

3. Communication Channel

A mobile app for your food truck may help customers locate your truck’s area and work as a communication tool to help market your offers and manage internal processing.

4. Customer Loyalty is a Challenge

As food trucks are mobile eateries, customers don’t find the same mobile food joint so easily to reorder their favorite dish. Retaining customers for longer is challenging if a business only has a physical presence. However, if a business has its app, customers will have the luxury to order their favorite meal through the app at any time of the day. In this way, the business will stand a chance to retain customers and maintain customer loyalty.

Role of Eatance Restaurant & Food Delivery App for Food Truck Businesses

Eatance Restaurant & Food Delivery App is a digital business expansion asset for small to medium-scale food truck owners. It is an on-demand food delivery app, enabling the food truck owners to set up their online delivery business with a cost-saving of up to 85%. With comprehensive features & scalable qualities, the app allows its owners to stand above the competition. The app supports up to 7,000 orders per day and has a bespoke design to engage the audience.

The app is integrated with three panels, admin, customer, and driver panel. Every panel is designed to quicken the food ordering process.

Importance of a Mobile App in Food Truck Business

1. Convenience – Door Step Service

There is no need for your customers to dress up and come out looking for your food truck. The customer can unlock the phone, open the app and order their favorite dish sitting at home. Doorstep delivery enhances the overall buying experience and instils customer loyalty.

2. The Menu at Your Tips

Customers can swipe through the menus and have detailed information about the food with the dishes’ mouth-watering images. The price list and menu can be accessed via mobile phone.

3. Digital Payments

Mobile POS in the app allows easy transaction and facilitates mobile payments. Digital payments make the whole process fast for both customers and food truck owners. Order placing becomes much more comfortable and quicker.

4. Enhance User Experience

A mobile app with user-friendly features enriches the buying journey of the customer. They add brand value and are a channel to always stay with your customers.

5. Reduced Operation Cost

Apps reduce the need to have a large workforce and automate the internal operations, which lower costs and quicken the processes. A food truck app can help you save another thousand dollars required to expand the business.

food truck offers

Features of Eatance Restaurant and Food Delivery App

1. Manage Profile

Admin can manage the profile of the customers

2. Multiple Addresses

Customers can add multiple locations as addresses for food delivery. Additionally, drivers can also manage multiple deliveries on the app.

3. Search Option

It’s easy to find different types of dishes offered by a food truck using the filters.

Admin can highlight hot selling or popular items on the app to attract customers.

5. Order Summary

The customers can view the items, quantity, and total in the order summary.

6. Order History

To ease the reorder process, the app remembers the order history.

7. Book Event

Customers book a food truck for celebrations, events, or parties from Eatance online food ordering system.

8. Review & Ratings

Customers can leave feedback about their food experience on the app via reviews and ratings.

9. Social Share

Eatance Restaurant and Food Delivery App is shareable on social media. Users can leave feedback on social media as well as an app store.

10. Multi-Language Support

The app supports multiple languages to cater to a broader audience.

11. Multiple Currency

The app supports multiple currency transactions as per the country.

Summing Up!

Irrespective of your Food truck business scale, an app is a must for mobile eateries’ growing popularity. As today’s generation live a hard and fast life, they prefer products and services easily accessible which don’t require much of their time.

To fulfil the needs of ‘on the go’ customers, a food truck app is necessary. Apart from innumerable benefits of the food truck business, the food truck mobile app enables business owners to manage their business effectively. It also brings customer convenience and helps in generating attractive revenue.

So, launch your app to get started with your mobile cloud kitchen. Eatance provides the best food delivery app, which is highly interactive & engaging features for your business.

Moreover, the app can be customized to match up with new business expectations.

Ready to Launch your Food Truck App?