Restaurants were one of the top industries that were hit severely by the pandemic. As a result, the restaurant and food services sales in 2020 were $240 billion below the pre-pandemic forecasts.However, with new forays into technology and delivery, restaurants are expecting to rebound. Even people prefer to order food than going to dine in. According to Statista, online food delivery services have increased 67% globally, with the US experiencing the maximum growth at 123%. Are you ready to skyrocket your sales with the best online ordering system? Today, we will showcase the top ten benefits of a restaurant online ordering website. But before we move forward, let’s look at some latest trends in the online food ordering system.
Current Trends of Online Food Ordering SystemThe global online food delivery market is valued at $126.91 billion in 2021 and is expected to reach $192.16 billion by 2025, at a CAGR of 11%. The rapid growth of online food ordering is attributed to many factors, including:
- Choice of multiple cuisines
- Safer than dining in (thanks to Contact-free deliveries)
- Vital marketing initiatives and mouth-watering food pictures that attract people
- Get a different taste at home (as people are not feeling safe going outside)
- Mobile-responsive Interface
- Customizable Menu & Add-ons
- Online Reservations of Table & Events Orders
- Digital Menu Share on Social Media Ordering
- Easy-to-use Admin Panel
- Promotions & Coupon management
- Point of Sale Features: add orders and print invoices
- Engagement & Loyalty features
- Reviews and ratings
- Easy Reorder
- Detailed Analytical Reports
- Social Sharing
- Blog Management
- Search Engine Optimization Options
What if you have your own Food Ordering System without investing a penny?Yes, Eatance's Restaurant website increases sales and boosts your revenue without paying any commission or Subscription. Eatance allows restaurant owners to create a Restaurant's website, enabling your customers to order from Mobile, iPad, FaceBook. Instagram or any internet-enabled Devices. In addition, you will also get a free hosted platform and a separate database to ensure security with Eatance.
10 Major Benefits of a Food Ordering System for Your RestaurantHaving an online presence will help you reach new customers who might not have heard about your restaurant yet. In addition, a top online food ordering system will make their experience memorable and delightful. Here’s how!
1- More OrdersAs mentioned above, more people are ordering online than going to a restaurant for eating. 21% of customers prefer ordering food directly from the restaurant online compared to 16% who prefer third-party delivery providers. By creating a user-friendly interface, you can compel users to order from you. Additionally, you can provide discounts and special offers to increase incoming orders further. Moreover, it appeals to tech-savvy customers that prefer online ordering over other options. Restaurants can also use Social Media Order buttons to attract customers to place orders from Social Media Platforms.
2- Efficient Customer and Order ManagementThe best online food ordering system helps enhance customer-restaurant relationships by offering a user-friendly admin panel. You can manage new, active, and cancelled orders from a single dashboard. In addition, the food ordering system will notify you as soon as you receive a new order so you can start the preparation instantly, fulfilling it quickly. You can also receive Online Reservations for Tables and Party orders. This will help you plan things efficiently and run operations smoothly. It also allows you and the customer to track Orders/Reservations in real-time, Keeping customers updated and preventing back-and-forth calls to your restaurant while ensuring timely deliveries.
3- Increased Marketing OpportunitiesWhen offering only dine-in services, you have a limited target audience (based on your geographical location). However, with online ordering services, you can reach more people (even those who cannot travel to your restaurant). For instance, you can create geographic-specific audiences to reach potential customers and increase sales with Facebook and Instagram advertising. Besides, with your website, you can stay in front of your customers 24x7 without paying any charges to anyone. SEO features allow you to optimize your website for local search for increasing traffic and optimizing it for better ranking. Also, for example, you can claim your Google My Business profile to reach people searching for “food delivery near me” in your locality.
4- No Commissions to PayThird-party online ordering services charge anywhere between 15-25% commission on every order. Plus, you’ll have to pay payment gateway charges (usually around 1-2%). For restaurants, this means a reduced profit margin on every order. Also, you won’t have to worry about third-party delivery providers increasing their commissions year-over-year. To top it off, more customers prefer ordering directly from restaurants than third-party services. So, why not keep the revenue in-house by using a food ordering system. Besides, it will give you complete control over your services. You can even switch on/off your services or optimize your menu anytime.
5- More Control Over Customer DataWhen you have a website, you’ll have more control over customer data. For instance, you can access:
- Who orders from you?
- What do they order the most?
- When do they order the most?
- Do they use promotions and offers on your restaurant?